Masoud Keymasi

1. Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness

Sh N, Keymasi Masoud, Hendijani Rosa, صالح ترکستانی محمد (2024)., Journal Of Business Management, 16(3), 618-640.

2. Business Alternatives in the Business Model of Mobile Operators in Iran with the Onset of New Network Generations of Mobile Technology

Arpanahi Istadegi Shahin, Keymasi Masoud, Chitsaz Ehsan, Esfidani Mohammad Rahim (2024)., Technology in Entrepreneurship and Strategic Management, 3(2), 222-206.

3. Barriers and drivers of social responsibility implementation in commercial banks of Iran

[] [], Keymasi Masoud, Esfidani Mohammad Rahim (2024)., Social Development and Welfare PlanningSocial Development and Welfare Planning, 15(58), 373-419.

4. Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention

Hendijani Rosa, Mosleh Fatemeh, Keymasi Masoud (2024)., new marketing research journal, 13(4), 97-114.

1. Presenting the Value co-creation model

حاجی حسینی مرتضی, Shahhoseini Mohammad Ali, Nazari Mohsnen, Keymasi Masoud (2023)., Journal of Strategic Management Studies, 14(56), 233-255.

2. Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach

Divandri Ali, Keymasi Masoud, M S (2023)., Journal Of Business Management, 15(3).

3. Providing a Model of the Effect of Advertising on consumers' Cognitive Dissonance (Meta Synthesis Approach)

Seyed Javadin Seyed Reza, Esfidani Mohammad Rahim, Keymasi Masoud, Rahmani Nazanin (2023)., Information Management Quarterly, 9(1).

4. Litrature Review on open Business modeles

Shahhoseini Mohammad Ali, Mollaahmadi Fahimeh, Garoosi Mokhtarzadeh Nima, Keymasi Masoud (2023)., Journal of Explorations of Business Management, 15(30).

1. Presenting the Value co-creation model in ICT knowledge-based companies

حاجی حسینی مرتضی, Shahhoseini Mohammad Ali, Nazari Mohsnen, Keymasi Masoud (2022)., Journal of Strategic Management Studies, 1(2).

2. Investigating the effect of personal branding of politicians on the intention of Tehrani citizens to vote in the presidential elections in the framework of political marketing

akh alsanaye mahdi, Vares Seyed Hamed, Keymasi Masoud (2022)., Strategic Management Thought, 15(3).

3. The effect of personal branding of politicians on the intention of Tehrani citizens to vote in the presidential elections in the framework of political marketing (Study case: Iran's Islamic Progress and Justice Population)

akh alsanaye mahdi, Vares Seyed Hamed, Keymasi Masoud (2022)., Strategic Management Thought, 16(33).

4. Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review

پرچمی سرقین مریم, Esfidani Mohammad Rahim, SADEGH MOHAMMADHADI, Keymasi Masoud, شهریار عزیزی (2022)., brand, 9(2), 115-138.

5. Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

حق جوی جوانمرد نسترن, Keymasi Masoud, Shahhoseini Mohammad Ali (2022)., new marketing research journal, 12(45), 189-216.

6. A Systematic Literature Review of Bank-fintech Collaboration

Shahhoseini Mohammad Ali, Keymasi Masoud, Shami Zanjani Mehdi, حقیقی خواه مریم (2022)., Journal Of Business Management, 14(2), 199-227.

7. Political Marketing Policy Making Perspective in Iran

Keymasi Masoud, Motaghi Ebrahim, Sayyari Soroush, وکیل زاده حسن (2022)., The Journal of Public Policy, 8(12).

8. Developing a model for the Internal Brand Activation in service organizations from the perspective of Brand-based Human Resource Management

Jamali Shahram, Hamidi Zadeh Ali, Keymasi Masoud, Yazdani Hamidreza (2022)., Journal of Public Administration Perspective-JPAP, 13(1), 137-159.

9. Human to Human Marketing

Keymasi Masoud, Shahhoseini Mohammad Ali, Bavandpour Erfan (2022).

10. Providing a model of good e-governance in the online business environment of the insurance industry

Abdarzadeh Pedram, Roushandel Arabtani Taher, Keymasi Masoud, Aghili Seyyed Vahid (2022)., Journal Of Business Management, 13(4).

11. Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat

Tajarloo Alireza, Ansari Manouchehr, Divandri Ali, Keymasi Masoud (2022)., journal of industrial management, 13(4), 559-579.

1. Presenting framework for blockchain technology in Iranian commercials banks

خلیلی زهرا, Keymasi Masoud, Abbasi Javad, Shahhoseini Mohammad Ali (2021)., Iran Information and Communication Technology, 13(49), 183-194.

2. Surveying the Critical Success Factors of Commercial Banks in Retail Banking

Mousakhani Mohammad, Keymasi Masoud, بسلان پور حسن (2021)., The Third National conference of entrepreneurship and Business Management, 14-15 November, Semnan, Iran.

3. Designing a Comprehensive Internet Banking Website Usability Model

Shaibani Azad, Keymasi Masoud, Hendijani Rosa, Torkestani Mohammadsaleh (2021)., Journal of Business Intelligence Management Studies, 9(36), 113-156.

4. The Ontology of Political Relationship Marketing: a Systematic Literature Review

Sayyari Soroush, Keymasi Masoud, Motaghi Ebrahim (2021)., Strategic Management Thought, 15(29).

5. Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender

Keymasi Masoud, Harandi Ataollah, روستایی منیژه (2021)., brand, 8(2).

6. Consumer Neuroscience

Keymasi Masoud, Nasiri Sepide, عموئی اوجاکی علی (2021).