Mohammad Rahim Esfidani

1. 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Esfidani Mohammad Rahim, Nazari Mohsnen, شهریار غریب زاده, Rezaie Nakisa (2024)., Journal Of Business Management, 16(2).

2. The Effect of the Channel Integration Quality on the Intention to Purchase from Omnichannel: Mediating Role of Perceived Fluency

ترکانلو یاسر, Esfidani Mohammad Rahim, زنوزی سیدجعفر (2024)., International Congress on Management, Economy, Humanities and Business Development, 3-4 July, Tabriz, Iran.

3. Business Alternatives in the Business Model of Mobile Operators in Iran with the Onset of New Network Generations of Mobile Technology

Arpanahi Istadegi Shahin, Keymasi Masoud, Chitsaz Ehsan, Esfidani Mohammad Rahim (2024)., Technology in Entrepreneurship and Strategic Management, 3(2), 222-206.

4. Visual Metaphors in Advertising: A Bibliometric Analysis & Visualization

Shiva Aida, Hosseinzadeh Shahri Masoumeh, امیرشاهی میر احمد, Esfidani Mohammad Rahim (2024)., brand, 11(1).

5. The effect of humor and humor style on the relationship between the consumer and the brand

Esfidani Mohammad Rahim, Karimiyan Majid (2024)., Quarterly Journal of Advertisting and sale management, 5(1).

6. Barriers and drivers of social responsibility implementation in commercial banks of Iran

[] [], Keymasi Masoud, Esfidani Mohammad Rahim (2024)., Social Development and Welfare PlanningSocial Development and Welfare Planning, 15(58), 373-419.

7. Customer Price Experience Management in Multiple Channels

Fathi Hanieh, Nazari Mohsnen, Esfidani Mohammad Rahim (2024)., Journal of Executive Management, 15(30).

8. Providing a model for the loyalty of corporate customers of Refah Bank

Zamani Sajjad, Khanlari Amir, Esfidani Mohammad Rahim, Yazdani Hamidreza (2024)., business management perspective, 22(56).

1. Development of service brand judgment model from customers' point of view

Salehi Mojtaba, Esfidani Mohammad Rahim (2023)., Journal of Strategic Management Studies, 14(56), 83-104.

2. Providing a Model of the Effect of Advertising on consumers' Cognitive Dissonance (Meta Synthesis Approach)

Seyed Javadin Seyed Reza, Esfidani Mohammad Rahim, Keymasi Masoud, Rahmani Nazanin (2023)., Information Management Quarterly, 9(1).

3. Evaluation of motivating factors for users to clicks on banner ads in social media

Baghaei Mahsa, Khajeheian Datis, Esfidani Mohammad Rahim (2023)., Journal of Strategic Managemeng Researches, 29(89), 13-39.

4. Impact of Social Comparison on Fake News Release and News Credibility

Esfidani Mohammad Rahim, Khanmohammadi Amirhosein (2023)., Information Management Quarterly, 8(2), 174-201.

5. Designing a model of international marketing strategy and export performance in small and medium-sized companies

Badkoobei Mohammad, Esfidani Mohammad Rahim (2023)., Journal of Strategic Management Studies, 13(52), 255-285.

6. Designing a mental cognitive mapping model using the zaltman metaphorical technique (ZIMET)

Karanjam Seyede Shima, Seyed Javadin Seyed Reza, Esfidani Mohammad Rahim, علی محمد لو مسلم (2023)., Quarterly journal of new media studies, 8(32).

7. Designing a Mental Cognitive Mapping Model Using the Zaltman Metaphorical Extraction Technique (ZIMET)

Karanjam Seyede Shima, Seyed Javadin Seyed Reza, Esfidani Mohammad Rahim, Alimohammadlou Moslem (2023)., Quarterly journal of new media studies, 8(32).

8. The Palgrave Handbook of Interactive Marketing

Esfidani Mohammad Rahim, Izadi Behnam (2023).

9. Presenting a Model for Analyzing the Purchasing Behavior of Companies Operating in Mobarakeh Steel Complex in Selecting Foreign Suppliers Based on Supply Chain Risks

Esfidani Mohammad Rahim, Mohaghar Ali, زمانی علیرضا (2023)., IRANIAN JOURNAL OF TRADE STUDIES, 27(105), 221-244.

1. Formulating the Process of Policy Making Based on Positioning in the Field of Retail Sales in the Iranian Market

Hosseini Shadi, Mira Seyed Abolghasem, Esfidani Mohammad Rahim (2022)., Public policy in government management, 13(47), 65-74.

2. The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Esfidani Mohammad Rahim, Hasangholi Pouryasouri Tahmours, Barmar Nima (2022)., Consumer behavior studies, 9(3), 1-18.

3. Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review

پرچمی سرقین مریم, Esfidani Mohammad Rahim, SADEGH MOHAMMADHADI, Keymasi Masoud, شهریار عزیزی (2022)., brand, 9(2), 115-138.

4. It Is Probably Fake but Let Us Share It! Role of Analytical Thinking, Overclaiming and Social Approval in Sharing Fake News

Rahmanian Emad, Esfidani Mohammad Rahim (2022)., Journal of Creative Communications, 18(1), 097325862211164.

5. Perceived Value in the Sharing Economy; The Role of Empathy, Citizenship Behavior and Extra-Role Behavior

Moghimian Borujeni Omid, Aghazadeh Hashem, Esfidani Mohammad Rahim, Rezvani Mehran (2022)., international journal of ethics and society, 3(4), 8-15.

6. Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels

Fathi Hanieh, Nazari Mohsnen, Esfidani Mohammad Rahim (2022)., business management perspective, 21(50).

7. Identification of factors affecting customer experience using a meta‐synthesis approach

Mokhtari Hamed, Khanlari Amir, Esfidani Mohammad Rahim (2022)., business management perspective, 20(48), 142-176.

8. The effect of store image and service quality on private label brand image and purchase intention

Soltaninejad Nima, Soltani Morteza, Esfidani Mohammad Rahim, Jandaghi Gholamreza (2022)., Journal of Explorations of Business Management, 14(27), 1-26.